In the spring of 2020, as COVID-19 locked down the world and put millions of lives at risk, we asked “How can JetFuel Studio make a difference?” Our answer: Apply our experiential activation and digital marketing experience to bring vital Wellness knowledge, experiences, and services - including Flu immunizations, COVID-19 vaccinations, health screenings, and vision testing.
After a preliminary review of possible partners, bolstered by custom research to refine our thinking, we engaged with the Health & Wellness team at Walmart. They quickly understood the value to communities across the country, and how it aligned with their mission to be a Wellness center for the communities they serve, with a focus on providing access to those who are underserved. Together with Walmart, we brought aboard Clorox, Kleenex, and GSK as strategic partners, to reinforce this purpose-driven program. We deployed six highly trained teams with six custom-designed and purpose-built vehicles to spend January-November making lives healthier...and hopefully happier.