EXECUTIVE SUMMARY

In today’s busy world, people are looking to get as much as they can out of every day, to be productive as they can. That requires energy, power, and vitality.

PowerUp’s trail mix is the perfect product to help people reach their health & wellness goals, with joy and deliciousness. They asked us to engage people with trial of PowerUp, and inspire them to bring more healthy actions into their daily lives.

Our spring / summer road trip generated energy for people at the exact moments they needed it - dance contests, yoga sessions, sporting events, and more.

We traveled with a “toolkit” of activities allowing people to participate in our Power Up moments, taste PowerUp products, and win prizes.

The result? A tasty, uplifting and energetic tour that overdelivered on results!