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Power Up Snacks

Power Up Tour

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EXECUTIVE SUMMARY

In today’s busy world, people are looking to get as much as they can out of every day, to be productive as they can. That requires energy, power, and vitality.

PowerUp’s trail mix is the perfect product to help people reach their health & wellness goals, with joy and deliciousness. They asked us to engage people with trial of PowerUp, and inspire them to bring more healthy actions into their daily lives.

Our spring / summer road trip generated energy for people at the exact moments they needed it - dance contests, yoga sessions, sporting events, and more.

We traveled with a “toolkit” of activities allowing people to participate in our Power Up moments, taste PowerUp products, and win prizes.

The result? A tasty, uplifting and energetic tour that overdelivered on results!

61
Event days activated over 20 weeks in 5 US markets
456K
Consumers engaged live
300K
Samples distributed
2.3mm
Social Reach - Consumer hashtag usage, views, shares & re-posts
9mm
Outdoor impressions

© JetFuel Studio, LLC. 2020 All Right Reserved

5 Hanover Sq. 8th Floor

New York, NY 10004

646-450-2608

Hello@JetFuelStudio.com

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