The ask from Jackson Family Wines - position La Crema as THE wine for upwardly mobile people seeking an elevated luxury lifestyle.
And, do it thru content, stories and a tone that resonated with their desired aesthetic look & feel, values and world view.
Our creative team crafted creative territories to showcase the wine’s origin, unique winemaking process from vine to wine, and passion that La Crema brings to every bottle.
We introduced La Crema thru an array of beautiful scenes and moments, to generate want and desire, making consumers thirsty for La Crema. The original content lived on Instagram and Facebook while highly targeted digital ads promoted our channels.