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More and more, people are seeking authentic experiences as a way to connect with friends and family beyond the screen.
And, there’s a growing backlash against a photoshopped, fake world.
As a result, there’s a huge rise in real, spontaneous, original experiences being shared across social as self-expression.
Fujifilm’s INSTAX is the perfect product to help people share their authentic, organic and "un-slick" collective experiences... ... creating real memories that allow them to connect with those moments – and with each other!
JetFuel created two (2) glass truck INSTAX showrooms that engaged consumers & encouraged INSTAX play - demos, trial, photo taking, and event- relevant selfie stations!
Event days activated over 30 weeks in 40 US markets
Consumers engaged live
Story views on Instagram
Social Reach - Consumer hashtag usage, views, shares & re-posts
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