EXECUTIVE SUMMARY

More and more, people are seeking authentic experiences as a way to connect with friends and family beyond the screen.

And, there’s a growing backlash against a photoshopped, fake world.

As a result, there’s a huge rise in real, spontaneous, original experiences being shared across social as self-expression.

Fujifilm’s INSTAX is the perfect product to help people share their authentic, organic and "un-slick" collective experiences... ... creating real memories that allow them to connect with those moments – and with each other!

JetFuel created two (2) glass truck INSTAX showrooms that engaged consumers & encouraged INSTAX play - demos, trial, photo taking, and event- relevant selfie stations!