Sprayground’s bags have become iconic in large part due to the street culture story each bag tells. And each story is carefully crafted by Sprayground’s creative director, David Ben David.
We collaborated with David to create a summer pool party content piece – starring each of that Sprayground season’s “personalities”.
The ultimate way to tell that story? A one-of-a-kind stop motion film, showing all the shenanigans and fun that happens when these bags get together.
Our film authentically resonated with urban youth, further cementing their cult love of Sprayground – and setting up one of the highest selling seasons for Sprayground.