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True Aussie Lamb & Beef

A Taste of Australia

EXECUTIVE SUMMARY

True Aussie is the trade board of Australian lamb & beef ranchers. They challenged JetFuel with creating an exclusive experience that would introduce the US hospitality trade to the superior quality, taste, and sustainability practices of their products.

Our solution? A 3-night culinary & cultural experience hosted at Gravitas, in Washington DC. Working with the True Aussie head chef, our team designed an immersive + sensorial True Aussie experience, bringing Aussie Beef & Lamb to life in participatory “Masterclass” tasting journey.

Each evening included a 4-course meal crafted with hands-on demo & tutorials infused with the sights, sounds and smells of Australia.

The events were designed to be a content & social currency generator, giving our guests sharable, memorable experiences.

3
Event evenings
60
Restaurant owners, chefs, media & food influencers hosted each night
776K
Organic audience reach
69mm
Impressions generated
779K
Consumer engaged on social + digital

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5 Hanover Sq. 8th Floor

New York, NY 10004

646-450-2608

Hello@JetFuelStudio.com

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