True Aussie Lamb & Beef
A Taste of Australia
EXECUTIVE SUMMARY
True Aussie is the trade board of Australian lamb & beef ranchers. They challenged JetFuel with creating an exclusive experience that would introduce the US hospitality trade to the superior quality, taste, and sustainability practices of their products.
Our solution? A 3-night culinary & cultural experience hosted at Gravitas, in Washington DC. Working with the True Aussie head chef, our team designed an immersive + sensorial True Aussie experience, bringing Aussie Beef & Lamb to life in participatory “Masterclass” tasting journey.
Each evening included a 4-course meal crafted with hands-on demo & tutorials infused with the sights, sounds and smells of Australia.
The events were designed to be a content & social currency generator, giving our guests sharable, memorable experiences.
